Our process was created to ensure that all work we do together aligns with your strategy,
connects with your ideal customers and helps you advance.
Gain an in-depth knowledge of your business, offerings, customers and team. Evaluate market conditions and competitive landscape. Gather research using an integrated approach. Understand your current status, results, challenges, and goals.
Understand, and evaluate your existing core strategy – how you plan to win in your marketplace. If the strategy is clear and sound, move to the next step. If not, work with your team to develop a strategic plan that positions you for greater success, takes advantage of opportunities in the market, and leverages your assets as well as ours to accomplish your goals.
Ensure your brand identity and brand image align properly with your goals and the strategy crafted to win in your respective marketplace. If necessary, craft or refine your brand assets including website, marketing materials, social media graphics, and sales collateral to ensure your brand foundation is sound and cohesive.
Assess existing marketing and advertising efforts with the refined strategy and brand positioning in mind. Iron out a revised plan for ongoing initiatives and specific campaigns based on your goals, internal staff, and budget. Present the plan with costs and timelines. Set up campaigns, develop appropriate creative assets, and manage vendor relationships. Put the plan into motion.
Measure and evaluate key performance indicators. Figure out what’s working best. Report findings. Use findings to enact new ways to continue to better your bottom line. Establish ongoing processes to keep your business moving forward.