PonyTail Bows was founded in 2013 by Tracey Currey after being asked by a friend to design a set of equine show bows for her daughter. She got to work and delivered. At that moment her business was born. Tracey was a one-woman shop from manufacturing bows in her home to traveling to sell her bows at various equine shows. In 2015 Tracey engaged Brand Advance to take her business to the next level.

PonyTail Bows approached us wanting to improve their logo, web presence and marketing efforts. We were quick to hop in the saddle and help them gallop to new heights. We started by refining the PonyTail Bows brand image then worked to improve their product packaging, catalog, marketing materials, and website. In the first quarter of 2016 we helped PonyTail Bows generate more sales than all of 2015.

After improving the PonyTail Bows brand image we began designing an updated website to match their new look. We chose WordPress as the content management system to power her website, and integrated WooCommerce to enable the client to sell their products online. We also integrated Google Analytics into the website to help assess and refine our online marketing initiatives.